![]() ![]() So yeah, people are getting surgical about this stuff. Coke can't just send product, they have to want it. That's where you come in, if you want boxes, call your grocer and tell them what they're missing. ![]() Luckily Coke says they've got loads in the warehouse, waiting to be ordered. "When is there hype in the juice aisle? What grocer would foresee this? Never and few. "There just aren't channels for timed brick and mortar releases of juice," the post continued. This isn't a video game or a movie, after all. Most grocery stores aren't equipped for this kind of launch. "Availability is messy today," the Facebook page for the group Resurrect Ecto Cooler stated, " probably why Coke buried the release date in the original announcement of Ecto Cooler's return (though we had to tout it on this fan page, making for a bit of a fervor today!)" It's not a reboot with a slightly different flavor. Which is why I found myself at my local grocery store on a Tuesday morning, arguing that the release date was yesterday, so why didn't they have any of the drink on store shelves yet? So Ecto Cooler, if you're a certain breed of fan, was a really big deal. The road to these findings has been long, sometimes arduous, and full of trips to the grocery store. "If you can find Shoutin' Orange Tangergreen Hi-C, without the "no stain" label, you have found Ecto Cooler. It was, and that name was Shoutin' Orange Tangergreen. The pop culture site X-Entertainment released an oddly riveting account of trying to figure out if the drink was still being sold under a different name. There has long been a strong secondary market for anything related to Ecto Cooler, from bootleg T-shirts to actual containers of the stuff kept long past their expiration dates. More coming soon to a store near you.Īnd it was chased with incredible devotion after it was removed from the shelves. The most successful spin-off of the Ghostbusters property may not have been any piece of media it might have been a juice box with Slimer on the front. The drink was sold long after the movies had come and gone, and for around a decade after the cartoon ceased production. The press release for the re-released Ecto Cooler states the beverage was available through 2001. The cartoon, called The Real Ghostbusters to avoid confusion with an unrelated Filmation property called Ghost Busters that involved a gorilla named Tracy, ran from 1986 to 1992. ![]() For reference: the first Ghostbusters movie was released in 1984. In many ways, and for a certain populace of latchkey kids like myself, the drink may have been more of an influence than the films. That celebration requires the nostalgia of people like myself who had grown up with the drink, and were willing to cast off their normal aversion to sugary drinks to relive a bit of their childhood. ![]() The fabled drink of the hyperactive godsĮcto Cooler, a Ghostbusters tie-in from Hi-C, was a nuclear green drink that tasted of tangerines, if every inch of that tangerine were to be coated in sugar.Įcto Cooler was a formative experience for many of us now in our mid-30s, and Coca Cola has brought the drink back to celebrate the upcoming Ghostbusters film. I could understand his lack of experience in this matter, especially since he looked to be around the same age as my oldest son, but I wasn't out hunting anything as banal as a new flavor of Sprite or a rare packet of Kool-Aid. Some conspiracy theorists however, would not rest until the mystery was solved.The confused grocery store clerk said this was the first time a customer had ever explained the release date of a soda. The identical formula, in all its neon green glory, was about to be repackaged yet again as Shoutin’ Orange Tangergreen (though Hi-C would deny that it was the same beverage). Or, at least that’s what they wanted us to think. The problem was that this new generation of juice box drinkers would have no idea what a Ghostbuster was.įearing that Slimer had overstayed his welcome-and in another swift and lazy move-Hi-C did away with Ecto Cooler altogether. And because we are all suckers for packaging, the farce continued into the next decade. The pitch was simple: place Slimer, the cute green ghost from Ghostbusters, on the box change "Citrus" to "Ecto" conveniently forget that Citrus Cooler ever existed product tie-in achieved. Nonetheless, Citrus Cooler did exist-at least it did until some marketing dolts needed a quick and easy gimmick to sell their cartoon. Apologies for lack of photo evidence, but it appears to have been systematically destroyed to thwart the conspiracy theorists. If we look back a bit further, there was once a Hi-C product called Citrus Cooler. However, the original marketing strategy was rather sneaky, and mind-numbingly lazy. Although it was only supposed to last as long as the series, it endured for a decade after the show’s cancellation. Ecto Cooler was an immediate and smashing success. ![]()
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